China polyurethane adhesive industry competition

November 13, 2024

Due to its excellent adhesion properties and adhesion adaptability to a variety of substrates, polyurethane adhesives continue to expand their application fields and become one of the fastest growing adhesive varieties. There is a significant difference in the size of Polyurethane Adhesive market participants in China. At present, the middle and high-end market is mainly occupied by large and medium-sized enterprise groups at home and abroad, and competitors have considerable production scale. China's polyurethane adhesive industry competition presents a pyramid pattern. The first echelon is dominated by multinational enterprise groups such as Germany Henkel and Sika. Such enterprises have obvious competitive advantages in technology and scale and strong innovation ability. They currently occupy most of the domestic high-end market and are at the top of the pyramid. The second echelon is composed of large and medium-sized domestic adhesive manufacturers such as: Gaomeng New materials, Huitian new materials, Guangdong Puseda, etc. The technical level and production scale of such enterprises are close to the international level, and some high-end product segments have formed competition for the first echelon, and continue to expand market share, and are in the middle of the industry pyramid. The third echelon of domestic adhesive small and micro enterprises. Such enterprises are generally small in scale, low in technical ability, and generally do not have the ability to make breakthroughs in product research and development and innovation, mainly to participate in the low-end general product market competition with low price strategy, and are currently affected by industrial policies, and their market competitiveness is gradually declining. In view of the large number of production enterprises, increasingly fierce competition, large and medium-sized enterprises have technical and bargaining advantages, while some small enterprises at the bottom face fierce market competition, raw material price fluctuations combined with rising labor costs greatly compressed profit margins. On the other hand, domestic environmental protection policies are tightening, relevant regulations are becoming stricter, the efficiency of adhesives and bonding processes and environmental pollution prevention and control requirements are increasing, and the domestic adhesive market is gradually developing in the direction of environmental friendliness and high performance such as solvent-free, water-based and reactive hot melt. Many small and medium-sized enterprises with backward technical level, lack of innovation ability, high pollution and high energy consumption are facing greater elimination pressure, the adhesive industry will continue to show the trend of scale and R&D driven growth, and the head enterprises with R&D investment ability and scale advantages will fully benefit from the improvement of industry concentration and technology upgrading process in the future.

Author:

Ms. Cherry

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348754229@qq.com

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